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In the 2000’s, employment branding looked like Google’s funky pool tables with loud music playing, and hipster coffee machines. We're not saying all of that isn’t cool, however, today employment branding is so much more than workplace environments. 

Authentic Employment Branding is best described by your businesses market perception, that’s current employees, prospective employees, your customers, and the wider market and media. 

Employment brands are impacted by leadership, culture, values, behavior and reputation. A strong employment brand ensures that you are able to attract and retain the very best talent in the market.

We can aspire to have fabulous employment brands, however, it’s what's really going on and what people have to say that leaves the impression. 

Benefits of a strong employment brand include: 

  • Attraction and retention of high quality candidates
  • Improvements to organisational culture
  • High performing and cohesive teams
  • Positive customer experiences and interactions from an engaged workforce

Retailworld established Retail Employer of the Year, a not-for-profit awards program that recognises and celebrates Australasia’s leading retail employment brands. Over seven years on, hundreds of retail brands have continued to acknowledge the value of employment branding and work hard to foster, prioritise, and promote their employment brands.

Uniting as an industry and recognising retail brands doing a great job will enable the retail sector to attract and retain the best people in the market.

For more information about Retail Employer of the Year, click here.

If you need assistance in reviewing or developing your employment brand or, would like to talk further about the benefits of having a strong employment brand, contact us. 

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